MERRELL

We provide ongoing Creative Direction of Merrell global Apparel and Accessories. We’ve also served as the Design team for the entire collection, from 2016 until now, creating collections that articulate the brand intent. We have been instrumental in focusing the brand back to Hike and the trail, and helped define an ownable brand point of view. We collaborate with the Footwear and Marketing teams to ensure that all product conveys a holistic brand message. We’ve also been the proud recipients of multiple patents and awards, and we’ve helped create strong franchises which can continue to evolve and grow over the coming seasons.