Ptarmigan
Born in 2009.
> We specialize in performance design solutions for the Sportswear, Outdoor, and Action Sports industries, bringing a wealth of award winning experience and technical expertise to creating brilliant, innovative product. We work across an array of global pinnacle brands, sports, and consumer categories.
> We’re hellbent on pushing the boundaries of the design process and production techniques to explore what is possible. We’re keenly passionate about innovation, but it must be relevant: sometimes it’s stealth, and sometimes it’s not a showy patent (though we have a few of those) but the attention to the smallest details.
> We explore the unexpected mix, the clash of authentic insights, performance meets lifestyle, function meets form, to find a fresh but ownable POV.
> We do things properly. We bring the magic and the logic to deliver premium results from project kick-off through to the final perfecting tweaks. Original solutions, delivered at every tier from concept through to factory specific schematics and tech packs.
> We make product better through total research and immersion to ensure the informed output is grounded in the brand, the consumer, and the activity. Crafting what is needed, eliminating what is not, weartesting it ourselves.
> We are passionate about sustainability. We are constantly exploring alternative materials, production techniques, and processes resulting in responsibly created products. Damn straight it matters.
> And we’re good fun.
Applying years of industry knowledge to honing our unique approach, we collaborate and tailor it to the brand, and the consumer / athlete to deliver creative leadership and focus for an ownable POV.
We have vast experience formulating long-term design DNA, corporate branding strategies, seasonal creative direction, managing the teams and the process (remote and/or on-site) to improve their dynamic and inspire the creative process.
We create stories that articulate the soul of the brand.
We create modern apparel, accessories, and equipment design that is functional, beautiful and sustainable.
Our approach is strategic, and holistic. New designs need to complement and evolve what has come before, whilst thinking about the future.
We have a proven history of building complete collections encompassing hundreds of styles, whilst also focusing on pinnacle pieces that elevate the brand’s seasonal message.
Using relevant insights, we strive to deliver ownable and intuitive designs that set themselves apart at every tier.
3D design allows us to elevate the product creation process. And we do love the process! It allows us to test infinite material combinations, construction techniques, and finesse fit before creating physical prototypes. This vastly reduces expense, increases speed to market, aids communication with the factory, and reduces the carbon footprint involved in proto production, shipping, and travel.
3D renderings also create clarity, excitement, and confidence by communicating a compelling visual to our product creation partners during the design process.
It is a valuable tool along with physical fit sessions and prototype testing. We’re in.
We create impactful prints and patterns that are designed alongside the product- not afterward, allowing them to seamlessly integrate with the design. They are centered on the brand story, the consumer, and the event.
A beautiful print can be the focal point of a simple product, or it can be the subtle finessing detail on a more complex piece.
Prints can veneer carryover product, providing fresh impact to an evergreen style.
We are passionate about the color creation process; it’s where art and science collide. We delve into a brand’s heritage, partner with trend agencies, follow our intuition, and keep the athlete / consumer, events, and digital presentation top of mind to create color forecasting, color theories, seasonal color palettes, and color application across entire collections for many of our partners.
Please get in touch to discuss further. info@ptmgn.com